We design and execute influencer campaigns that drive measurable sales for food, beverage, and CPG brands. From nano-creators to celebrity partnerships — strategy, content, amplification, and results under one roof.
Many influencers have inflated followings with low engagement. You need creators whose audiences actually buy — not just double-tap.
Overly produced sponsored posts kill trust instantly. Audiences can smell an ad from a mile away, and it backfires.
Impressions don't pay the bills. You need to tie influencer spend directly to store traffic, online orders, and revenue.
FDA guidelines, FTC disclosures, health claims — one misstep can create a compliance nightmare.
You've tried influencer marketing and it worked once. But you don't have a repeatable system to scale it across seasons and SKUs.
Every brand is doing influencer marketing now. The question is whether yours rises above the noise or gets lost in it.
Not a one-size-fits-all playbook. A methodology built from 350+ F&B campaigns and refined with every one.
We analyze your target customer's consumption habits and match you with creators whose audiences mirror your ideal buyer. Proprietary vetting covering engagement quality, demographics, brand safety, and past performance.
Data-Driven SelectionEvery campaign is built around a specific business objective — product launch, seasonal push, retail support, or awareness. We handle briefs, content calendars, and compliance review.
Goal-OrientedCreators produce authentic content. We manage the entire process and amplify top-performing pieces through paid social and whitelisting. Briefing, review, posting, and paid — all under one roof.
Full-ServiceReal-time dashboards tracking impressions, engagement, clicks, conversions, and attributed revenue. We optimize mid-campaign, not after the budget's spent.
Real-Time AnalyticsWe identify what worked, build your creator roster, and create a repeatable playbook for ongoing campaigns. Clients average 40% improvement in ROI from campaign one to campaign three.
Compounding ResultsLaunched a multi-platform influencer campaign targeting millennial wine enthusiasts to drive trial and brand awareness during peak holiday season.
Activated 33 influencers including Chloe Fineman (SNL) and Dude with Sign across an east coast brand activation summer tour.
We live and breathe food & beverage. Every campaign, creator relationship, and benchmark comes from this world.
10,000+ food, recipe, health, and lifestyle creators. Our vetting goes beyond follower counts to audience purchasing behavior and content quality.
We don't report on likes. We report on revenue. Every campaign is structured around measurable business outcomes from day one.
Strategy, sourcing, content management, paid amplification, and reporting — all under one roof. No piecemeal vendor management for you.
We understand FDA, FTC, and platform-specific disclosure requirements for food and health claims. Your legal team will thank you.
First content live in 3-6 weeks from kickoff. We move fast because we've built the systems and relationships to execute immediately.
Get a free influencer audit for your F&B brand. We'll analyze your current social presence, identify creator opportunities, and show you what's possible — no commitment required.
We use a proprietary vetting process that goes beyond follower counts. We analyze audience demographics, engagement quality, content style, brand safety history, and past campaign performance. For F&B specifically, we look at audience purchasing behavior and affinity for food/beverage content.
Everything from growing DTC brands investing $10K/month to enterprise CPG companies with $100K+ monthly budgets. Our process scales to fit your scope, and many of our longest relationships started small and grew as we proved results.
We implement full attribution tracking including custom links, promo codes, pixel tracking, post-purchase surveys, and brand lift studies. Every campaign includes a real-time dashboard showing impressions, engagement, clicks, conversions, and revenue attribution.
Typically 2–4 weeks from kickoff to first content going live, depending on scope and creator availability. We move fast because we've already built the creator relationships and systems to execute efficiently.
We offer full-service capabilities: influencer campaign management, social media management, content creation, and paid media amplification. Many F&B clients start with influencer and expand into additional services as we demonstrate results.
Yes. All creator content is reviewed for proper FTC disclosure compliance and FDA guidelines around food and health claims before publishing. We stay current on regulations so your brand stays protected.
Instagram, TikTok, YouTube, and Pinterest are the core platforms for F&B influencer marketing. We recommend the right channel mix based on your target audience, product type, and campaign objectives — not a one-size-fits-all approach.
